From The Hindu, April 14, 1925: India tea in America

London, April 12: Sir Charles Higbam, who returned to England from the United States, said that he had been endeavouring among other things for the popularity of 4 o’clock tea habit in America. The sales of Indian tea had increased in America by 3,000,000 pounds in 1924. Afternoon tea had become part of the routine of many large business houses and banks found it increased the efficiency of the staff. Early morning tea was also becoming popular and the Press in America was advocating tea drinking.